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Express Email Marketing
Face it: There's a right way and a wrong way to do
most everything. This is particularly true when it
comes to email marketing. The last thing any
law-abiding citizen ever wants is to be associated
with spam. That's why we created Express Email
Marketing. Now you can enjoy all the benefits of
email marketing – and steer clear of ever being
considered a spammer.
No one wants to receive marketing emails they didn't
request. That's true! But there are many people who
want to know about your products, company or
organization. These people will welcome hearing from
you and actually look forward to getting your emails.
Express Email Marketing shows you how to be in-touch
the right way. It also provides tools to make sure
that you comply 100% with all the new anti-spam laws.
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Provides you with an
opt-in magnet. This vital tool allows you to provide
prospects and customers with a sign-up form to
request emails from you. It also provides you with
the ability to create and manage special interest
groups so that you can target your e-mail campaigns
to specific subscribers.
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Complies with anti-spam
laws by requiring that all subscribers added or
imported to your account receive a confirmation
e-mail. In addition, an opt-out link is located at
the bottom of every campaign mailing, allowing
subscribers to opt-out of future mailings.
Subscribers who do not respond to the confirmation
email or who click the opt-out link are
automatically removed from your subscriber list.
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Helps create dazzling,
eye-catching emails. Image Library includes more
than 1,500 images or upload your own! They're
automatically resized to fit your email. No design
skills necessary!
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Tracks the results of
your emails. Easy-to-use reports tell you how many
you sent, how many were opened, how many people
responded and much more.
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It even lets you do
surveys of your customer base.
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Express Email
Marketing includes everything you see here: |
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Subscriber
Management
- List import &
export
- Advanced
segmentation (interest groups)
- Bulk list
removal
- Custom
exporting
- Activity
reporting
- Member
profiles/history
- View campaign
subscriber lists
- Customize
subscriber list view
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Surveys
- 10 unique
question types
- Question
sorting
- Multi-page
questionnaires
- Custom design
features
- Link generator
(text & button)
- HTML code for
link
- Easily move
questions within your survey
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Reports
- Campaign
responses
- Survey results
- Subscriber
activity
- Demographic
drill-down
- Interest
groups
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Campaign Designer
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Personalization (e.g. Dear Mr. Smith)
- Quick start
templates
- Huge 1,500+
Image Library
- Upload a
Personal Image Gallery
- HTML & text
emails
- Auto Save
- Web page
import
- HTML import
- Advanced
editor
- Detailed
customization
- Scheduling
- Recipient
filtering
- Campaign
previews
- Test
messages
- Spell
checker
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Sign Up Forms
- Standard &
custom questions
- Question
sorting
- Double
opt-in protection
- Custom
design features
- Return links
- Form preview
- Link
generator (text & button)
- HTML code
for link
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Other Features
- Bounce
handling
- Unsubscribe
handling
- Opt-in
confirmation
- Anti-spam
protection
- Spam
reporting links
- Custom
e-mail messages
- Add file
attachment
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